WORDS
THAT WORK

Here are some useful bits and pieces – freebies, resources, recommended reading, that will help you to make your marketing copy more persuasive and effective.

Useful stuff:
Copywriting Checklist
Dream Copywriting Brief Template

Our favourite websites and blogs:
thesaurus.com
smartinsights.com
copyblogger.com
Guardian Style Guide @guardianstyle on Twitter

Books:
The New rules of marketing and PR by Davis Meerman Scott
Ogilvy on Advertising by David Ogilvy